Creative partner handbook
Welcome! This resource is designed to help you translate your passion into an engaging, beautiful classroom and/or lesson.
Our students are everyday creators, entrepreneurs, and professionals — people like you! You don’t need to have experience teaching or be well known to publish your first class and grow a following. You’ve got this!
If you ever have an questions along the way, always feel free to reach out at anytime by contacting us here: hello@ivynewport.com
This handbook will walk you through the full class production process, but here is an overview of the four steps you’ll be following in your teaching journey!
Plan: Choose your class topic and project and outline your video lessons.
Produce: Bring your ideas to life using the tools and equipment we recommend in this Handbook.
Publish: Upload your images, videos and documents… we’ll do the rest.
Promote: Get those emails ready and tell your social media followers to check out your class!
When creating your sales page, classroom or lesson documents, it’s important to have consistent file structure and naming. We’ll cover this in more detail throughout the workbook but here is a quick overview.
To ensure we’re able to efficiently build your sales page and classroom, please make sure your files and folders are labeled/named accordingly. The more organized you are, the better we’re able to know the proper placement of your content, images and videos.
PLEASE NOTE: When you’re editing your videos here are few things to follow:
1. No transitions or fades at the beginning or end of your video. We’ll handle those.
2. If you see long periods of time in your video that you’re not doing anything, edit that section out.
3. Make sure you have adequate lighting and audio when filming your art.
4. All videos should be delivered in high quality 1920 x 1080 HD.
Uploading Files
All videos, images and documents will be uploaded using WeTransfer. Make sure to label your file folders the title of your classroom or lesson.
It is our goal for every student to have a delightful experience every time they visit their classroom. When students love what they see, they come back for more!
Why class quality matters
With our creative partners, teachers earn money two ways:
1. When we launch their class to our thriving creative community
2. When students watch their classes inside Studioworks: the more minutes students watch, the more revenue teachers earn. It follows that the better your classes are, the more revenue you will see at the end of each month. This is one way that quality = success on Studioworks.
High-quality classes are also eligible for special promotions and new class highlights, which help further raise visibility and credibility.
A high-quality class → a great student experience → more minutes watched → more followers and visibility → success!
Creating a high-quality class takes time and effort — it’s not quick and easy. But even beyond the success you find here, learning how to produce polished video content is valuable, especially when you have something important to share with the world. These skills will serve you well, on and off of Studioworks. And we’re here to help, every step of the way.
So what, exactly, do we mean by “high-quality”? What follows is a handy reference for producing great content. Be sure to refer back as you start creating!
All classes need to meet the following criteria.
Foster Learning for the Sake of Learning We support authentic, inspired learning: all classes are, first and foremost, educational. Classes help students to expand their knowledge, flex their creative muscles, and have genuine interactions in the community. As such, classes may not consist simply of a walkthrough, review, or demo without any added knowledge-based value from the teacher.
Meet Standards for A/V Quality The audio in your class must be clear and easy to understand, without distracting background noises. The video must be steady and high resolution (not blurry or pixelated.)
Include a Class Project We believe in learning by doing, and that’s why all classes are project-based. All classes need to have a project component — ideally one that is fun and engaging.
Meet Minimum Standards for Length Individual class lessons must be at least 10 minutes long.
Include Introduction Videos Introduction videos let the student know what they’re about to learn, and provide you with an opportunity to share your experience and background. Students need to understand why they should trust you. This is your chance to tell them!
Include Well-Organized Content Great instruction requires great structure. Classes must be based upon a lesson plan or course outline.
Vary Visual Presentation Your class should contain varied visuals throughout. Talking head shots should be well-lit with professional backdrops (i.e. no messy/disorganized backgrounds). Your lessons need to be well-structured and visually-appealing. Try to avoid rambling, ums, or excessive pauses.
Share Value You should impart expertise through tips, best practices, frameworks, concepts, theory, and/or examples. Your experience and insight is the most valuable thing you have to share!
Teach Clearly Your teaching should be clear, professional, authentic, and engaging.
Demystifying: The class is insightful and accurate — not superficial.
The teacher has a high subject matter expertise.
A variety of information is presented (e.g. stats, tools, tips, tricks)
Narration emphasizes why over what.
Personal: The class is engaging, authentic, and connects with students.
The teacher speaks to students with warmth and respect, has an inviting demeanor, and uses references to personal experiences and/or examples.
Actionable: The teacher situates insights in a wider context. Students are empowered with strategies, not a step-by-step. They learn how to do a new kind of thing.
The class emphasizes a technique or framework to empower students.
Lessons include examples/demos/case studies
There is a clear and engaging project prompt.
Well-Organized: The class contains clear signals and sequences. The pace matches the level.
The class includes clear lesson titles
“Concept bookends” frame sections with intros and recaps
Lesson sequences demonstrate progress
Clear Value Proposition: The class includes clear titles, takeaways, and target audiences.
A clear class title, description, and intro that identify who the class is for.
The class delivers what it promises
The intro video includes “problem-solution” framing.
Compelling: The class is visually dynamic and inspiring.
The class is visually engaging
The class has a motivational style
Lessons are cohesive & inspiring
That’s a lot! But rest assured: if you’re ready to roll up your sleeves, you can do it! This handbook provides all of the guidance you need to create a beautiful, high-quality class — no experience required.