Share Your Authentic Self

We often hear, “I’m terrible with sales and marketing”, “how can I market myself without being salesy?” Does this sound familiar? Marketing and promotion are often challenging for creatives.

We get it! However, when marketing yourself authentically, it doesn’t feel like sales at all...

When you’re talking about yourself and sharing your story, what pieces can you share that relate to your audience? What challenges impacted where you are today? How do you fuel your creativity? Here are some helpful questions to figure out your “Why”:

• Why did I start my creative business?
• What is my mission?
• What motivated me to start my creative business?
• How am I serving my audience?

The deeper you understand your ideal customer, the better your branding, content and marketing will be when communicating with your audience. The more specific and honest you are on who your audience is, the better you'll be able to serve your customer and build lasting relationships.

Take the time to understand your audience and how you can share your story.

Enjoy this FREE OVERVIEW!

Be sure to download your FREE Studioworks Worksheet to guide you step-by-step to help you define your ideal customer.

We hope you enjoyed this overview on why it’s important to define your ideal customer. Join us inside Studioworks and receive instant access to all the details on how to build and grow your following to create lasting relationships with your customers.

As always, please let us know if you have any questions along the way.
- Ivy and Chris

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